Delhaize Le Lion / De Leeuw Profile

Belgian grocery retailer and supermarket network

About Delhaize Le Lion / De Leeuw

Delhaize Le Lion / De Leeuw is a Belgian grocery retailer operating Delhaize, AD Delhaize, Proxy and Shop&Go formats in Belgium and Luxembourg. Its offer combines fresh food, private-label products, full-range supermarkets, convenience stores and online grocery collection or delivery. press.delhaize.be

What they do

The company sells groceries through several store formats and online channels. Full-size Delhaize supermarkets carry more than 18,000 articles, while the wider network includes neighborhood, convenience and travel-oriented stores; customers can also use online delivery and in-store collection. delhaize.be

Who they serve

Delhaize serves household grocery shoppers in Belgium and Luxembourg, including customers seeking full weekly shops, neighborhood convenience, quick purchases while travelling, fresh food and ready-to-eat options. Its formats range from full supermarkets to smaller Proxy and Shop&Go stores. press.delhaize.be

Recent signals

September 10, 2026: Delhaize launched CRAVY, a fresh-prepared street-food and foodservice concept, beginning with test locations in Belval and Brussels. press.delhaize.be
September 10, 2026: Delhaize said CRAVY could eventually be rolled out in 150–200 stores across Belgium and Luxembourg after further testing and refinement. press.delhaize.be
October 15, 2026: Proxy Daverlo opened in Assebroek with about 10,000 products, an extensive fresh-food offer and an in-store artisanal bakery. press.delhaize.be
Delhaize’s current store-format information highlights four formats—Delhaize Supermarkt, AD Delhaize, Proxy and Shop&Go—alongside online delivery and collection services. delhaize.be

Reasons to get in touch

CRAVY’s September 2026 launch introduces freshly prepared street food, bakery-café products and kiosk ordering, with a stated plan to refine the concept for a possible rollout to 150–200 stores. This creates a concrete topic around how foodservice formats are adapted across different store sizes. press.delhaize.be
A new Proxy Daverlo store opened in Assebroek in October 2026 with about 10,000 products, a strong fresh-food offer and an on-site bakery. This provides a basis for discussing how neighborhood stores balance fresh production, assortment and convenience. press.delhaize.be
Delhaize’s official material identifies packaging reduction as a sustainability priority and describes efforts to make transport, packaging and energy use more sustainable. This makes packaging materials, recyclability and supply-chain data relevant discussion topics. static.delhaize.be
The company operates multiple formats and private-label ranges, including Delhaize-branded, organic, Fairtrade and other specialty products. A useful discussion could focus on how brand and packaging requirements vary across categories and store formats. delhaize.be

Questions worth asking them

How is Delhaize evaluating CRAVY across its first three test stores before deciding whether to expand the concept further? press.delhaize.be
What operational differences matter most when introducing a fresh-food and bakery offer in a Proxy neighborhood store such as Proxy Daverlo? press.delhaize.be
Which packaging changes are currently the most important in Delhaize’s effort to reduce environmental impact across its own products and supply chain? static.delhaize.be