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Media Relations at Booking.com

Amsterdam, Netherlands

Verified Email Address

m•••••@booking.com

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Global online travel marketplace

About Booking.com

Booking.com is a Netherlands-based digital travel marketplace and part of Booking Holdings. Its platform connects travelers with accommodations, flights, car rentals, taxis and attractions, while using machine learning and generative AI across trip planning, booking and support workflows. news.booking.com

What they do

Booking.com helps travelers search, compare and reserve travel products, including hotels, vacation homes, flights, rental cars, taxis and activities. Its recent product development has focused on conversational and agentic AI, including AI Trip Planner, AI Trip Support, Smart Messenger, Auto-Reply, AI Voice Support and AI-powered search summaries. news.booking.com

Who they serve

The business serves leisure and business travelers, as well as accommodation providers, transportation companies and attractions operators that use its marketplace to reach customers and manage travel-related interactions. Its 2025 Traveller Review Awards recognized more than 1.71 million travel partners across 212 countries and territories. news.booking.com

Recent signals

  • On October 9, 2025, Booking.com announced its first customer-facing agentic AI tools, Smart Messenger and Auto-Reply, for partner-to-guest communication. news.booking.com
  • Booking.com said in October 2025 that AI Trip Support was live in the United States, United Kingdom, France, Germany, the Netherlands, Italy, Spain, Australia, New Zealand and Singapore. news.booking.com
  • On September 30, 2025, Booking.com announced a global FareHarbor integration expected to add more than 150,000 attractions across thousands of destinations. news.booking.com
  • Booking.com’s 2025 Traveller Review Awards recognized 1,711,539 accommodations, 1,329 rental-car companies and 124 taxi providers across 212 countries and territories. news.booking.com

Reasons to get in touch

  • AI reliability and escalation: Booking.com’s 2025 agentic AI tools can gather reservation and property information, generate replies and hand complex cases to human support, creating a concrete need for measurable accuracy, transparency and safe handoffs. news.booking.com
  • Partner-side automation: Smart Messenger and Auto-Reply are designed to automate accommodation-partner communications, with Auto-Reply available globally and Smart Messenger initially available to partners in selected markets and language settings. news.booking.com
  • Marketplace expansion: A September 2025 FareHarbor integration is intended to add more than 150,000 attractions across thousands of destinations, increasing the complexity of content quality, availability and operator communication. news.booking.com
  • Multimodal trip support: Booking.com is extending AI beyond text planning into voice-based trip management, rental-car assistance and flight-search summaries, creating useful discussion points around consistency across channels and booking contexts. news.booking.com

Questions worth asking them

  • How does Booking.com evaluate whether AI-generated answers about property policies, reservations or travel changes are accurate before they reach a traveler?
  • What signals determine when an AI Trip Support or AI Voice Support interaction should be handed to a human representative?
  • As the FareHarbor integration adds more attractions, how is Booking.com maintaining consistent activity information across operators, destinations and languages?

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