The Halo Group | New York Influencer Agency

New York influencer marketing and advertising agency

About The Halo Group

The Halo Group is a New York-based influencer marketing division of Didit. Its website describes work spanning influencer, celebrity, cause, public relations, social media, creative, media, production, and analytics services for brands seeking integrated marketing campaigns. thehalogroup.com

What they do

The agency develops integrated marketing programs that combine strategy, brand positioning, creative and technology, video and other production, public relations, influencer and social media programs, media planning and buying, and analytics. Its stated influencer focus includes using influencers, celebrities, and nonprofit causes to support brand visibility and engagement. thehalogroup.com

Who they serve

The Halo Group serves brands and businesses, including organizations entering new markets or seeking broader awareness through influencer, celebrity, cause, digital, social, traditional, and public-relations channels. Its published work includes campaigns for education, consumer, retail, appliance, and financial-services organizations. thehalogroup.com

Recent signals

The current website identifies The Halo Group as the influencer marketing division of Didit. thehalogroup.com
Its published capabilities currently span strategy, creative and technology, video/digital/print/experiential production, PR and social media, media, and analytics. thehalogroup.com
The agency’s current work archive lists projects involving organizations such as ShopRite, itslearning, Liebherr, Guy Carpenter, and St. George’s University. thehalogroup.com
The site states that the agency participates in AMIN Worldwide, a network it describes as providing affiliates and market-level support across numerous countries. thehalogroup.com

Reasons to get in touch

Its current website positions influencer marketing as a core discipline, making creator selection, campaign measurement, and the reuse of influencer content across paid and owned channels relevant topics. thehalogroup.com
Because its capabilities include video, digital, print, and experiential production alongside PR and social media, production workflows for adapting campaign assets across formats may be useful to discuss. thehalogroup.com
The agency describes itself as a global boutique that has launched European brands in the United States and expanded U.S. brands internationally, so cross-market campaign adaptation is a relevant area of discussion. thehalogroup.com

Questions worth asking them

How does Halo decide when an influencer-led program should be integrated with broader paid, earned, and owned media activity?
Which campaign assets are most often reused across influencer content, social channels, digital advertising, and public relations?
How does the agency adapt influencer and brand campaigns for different markets while keeping the central idea consistent?

Unknown

About The Halo Group

What they do

Who they serve

Recent signals

Reasons to get in touch

Questions worth asking them

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