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Sarah Noyce

Sarah Noyce

Founder at Salt and Steel

Cheltenham, United Kingdom

Verified Email Address

i•••••@saltandsteel.co.uk

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Independent Cotswolds lifestyle store and online shop

About Salt and Steel

Salt and Steel is an independent lifestyle retailer founded by Sarah Noyce in 2019. It operates online across the UK and from a store at Elkstone Studios near Cheltenham and Cirencester, offering curated homeware, gifts, jewellery, skincare, baby products and clothing from independent brands and makers. saltandsteel.co.uk

What they do

Salt and Steel selects and sells small-batch lifestyle products across homeware, gifting, jewellery, skincare, candles, baby and toddler items, sustainable activewear and ladieswear. The business says it sources in small quantities, so its collections change regularly both online and in-store. saltandsteel.co.uk

Who they serve

The store serves local residents and visitors to the Cotswolds, particularly shoppers near Cheltenham and Cirencester looking for design-led home, gift and lifestyle products from independent brands. Its online shop extends its customer base across the UK. saltandsteel.co.uk

Recent signals

  • The current business operates both an online shop serving UK customers and a physical store at Elkstone Studios near Cheltenham and Cirencester. saltandsteel.co.uk
  • Its current range covers homeware, gifts, jewellery, skincare and candles, baby and toddler products, sustainable activewear and ladieswear. saltandsteel.co.uk
  • Salt and Steel says it sources in small quantities and changes its stock regularly, with only a selection of products available online. saltandsteel.co.uk
  • The store is part of Elkstone Studios, a wider independent retail and lifestyle destination near Cheltenham. visitcheltenham.com

Reasons to get in touch

  • Its stock changes frequently because it buys in small quantities, creating a potential need for efficient product merchandising, inventory visibility or retail planning. saltandsteel.co.uk
  • The business combines a physical destination store with UK-wide online retail, making omnichannel customer experience and fulfilment relevant discussion areas. saltandsteel.co.uk
  • Its range spans several categories—including homeware, gifting, jewellery, wellbeing, baby products and clothing—so category planning and brand curation may be useful topics. saltandsteel.co.uk
  • Salt and Steel operates within Elkstone Studios, alongside food, wellness and other independent businesses, which may create opportunities for destination retail or local partnership discussions. visitcheltenham.com

Questions worth asking them

  • How do you decide which independent makers and small brands are a fit for Salt and Steel as the range expands beyond homeware and gifting?
  • How do you manage stock and product visibility when collections are sourced in small quantities and change regularly?
  • What has the Elkstone Studios location changed about the way customers discover and shop with Salt and Steel?

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