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Amanda Mason

Amanda Mason

Founder at The Flying Fox

Middle Claydon, United Kingdom

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s•••••@theflyingfox.co.uk

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Country lifestyle shop and showroom at Claydon Estate

About The Flying Fox

The Flying Fox is a founder-led lifestyle retailer specialising in country-inspired home interiors, gifts, furniture, decorative objects, lighting, glassware and boutique clothing. Founded by Amanda Mason in 2010, it operates from a showroom at Claydon Estate in Middle Claydon and sells through an online shop. theflyingfox.co.uk

What they do

The business curates and sells distinctive homeware, restored and handcrafted furniture, vintage finds, decorative objects, lighting, glassware, gifts and country-oriented clothing. Its current online catalogue covers more than 1,000 products and includes dedicated categories for interiors, lighting, furniture, gifts and boutique clothing. theflyingfox.co.uk

Who they serve

The Flying Fox serves consumers looking for individual, country-style pieces for their homes, as well as shoppers seeking gifts, accessories and British country clothing. Customers can buy online or visit the showroom at Claydon Courtyard, which forms part of a wider destination including independent shops, a spa and a tearoom. theflyingfox.co.uk

Recent signals

  • The Flying Fox says it was founded by Amanda Mason in 2010 after she renovated a barn and began sourcing distinctive décor. theflyingfox.co.uk
  • The current website states that Ellie Mills took over ownership of The Flying Fox in 2024. theflyingfox.co.uk
  • The online shop currently promotes a catalogue of more than 1,000 products. theflyingfox.co.uk
  • The business currently operates a showroom at Claydon Courtyard alongside other independent retail, hospitality and wellbeing businesses. theflyingfox.co.uk

Reasons to get in touch

  • The business states that Ellie Mills took over ownership in 2024 after Amanda Mason founded it in 2010, creating a useful angle around succession, continuity and the evolution of a founder-built retail brand. theflyingfox.co.uk
  • The online shop currently lists more than 1,000 products across homeware, furniture, gifts, lighting and clothing, making ecommerce merchandising, catalogue management or stock presentation relevant discussion areas. theflyingfox.co.uk
  • The Flying Fox combines an online store with a physical showroom at Claydon Estate, so retail specialists could usefully discuss how destination shopping and online purchasing support one another. theflyingfox.co.uk
  • Recent site content includes home-styling advice and posts connected with activities at Claydon, creating a relevant angle around editorial content, local discovery and visitor engagement. theflyingfox.co.uk

Questions worth asking them

  • Since Ellie Mills took over the business in 2024, which parts of The Flying Fox’s original identity have you most wanted to preserve, and which have you changed? theflyingfox.co.uk
  • With more than 1,000 products online, how do you decide which pieces belong in the showroom, the online catalogue, or both? theflyingfox.co.uk
  • How does being part of Claydon Courtyard influence the way you plan the showroom experience and seasonal events? theflyingfox.co.uk

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