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Unknown

Unknown

Unknown at APROPOS The Concept Store

Berlin, Germany

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s•••••@apropos-store.com

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German luxury fashion and lifestyle concept-store group

About APROPOS The Concept Store

Founded in 1984 by Daniel Riedo and Klaus Ritzenhöfer, APROPOS operates luxury concept stores across Germany alongside an online shop. Its assortment spans international designer fashion, shoes, beauty, homeware, accessories and selected lifestyle products, supported by editorial content and in-store services. apropos-store.com

What they do

APROPOS curates and sells luxury fashion and lifestyle goods for women and men, including designer clothing, footwear, accessories, fragrances, cosmetics, interiors and books. The business combines physical retail with online shopping, private shopping appointments, special orders, tailoring, gift cards, delivery and editorial publishing through its APROPOS Journal. apropos-store.com

Who they serve

The company serves luxury consumers looking for international designer labels and a curated shopping environment rather than a single-brand retailer. Its stores and online shop address women’s and men’s fashion needs while also appealing to customers interested in beauty, fragrance, home design, gifts and lifestyle products. apropos-store.com

Recent signals

  • The website currently promotes the APROPOS Journal Autumn/Winter 2026, featuring fashion editorials created partly at the Deutsche Oper Berlin and coverage of brands including Altuzarra and Christian Louboutin. apropos-store.com
  • APROPOS currently lists the TKEES x APROPOS collaboration as available across its stores. apropos-store.com
  • The current news section highlights BAOBAB Collection’s “Arty Flowers” as an exclusive APROPOS offering. apropos-store.com
  • APROPOS held its inaugural Beauty Days from July 2–4, 2026 across its German stores. apropos-store.com

Reasons to get in touch

  • The Autumn/Winter 2026 APROPOS Journal expands the brand beyond product presentation into fashion, music, art, culture and designer features, creating a clear topic for discussing editorial structure and content discoverability. apropos-store.com
  • The current site highlights exclusive or store-specific products such as TKEES x APROPOS and BAOBAB Collection’s “Arty Flowers,” which raises useful questions about merchandising, product feeds and how exclusivity is represented online. apropos-store.com
  • APROPOS maintains a broad designer directory and separates its retail offer across fashion, shoes, beauty and home categories, making category architecture and brand-level search visibility relevant discussion points. apropos-store.com
  • The inaugural APROPOS Beauty Days ran from July 2–4, 2026 across the German store network, providing a concrete example for discussing event content, local landing pages and post-event publishing. apropos-store.com

Questions worth asking them

  • How does APROPOS decide which brands and products are available through the online shop versus only in individual stores?
  • Will the APROPOS Beauty Days become a recurring event, and how are future editions likely to differ by city?
  • How are exclusive launches such as TKEES x APROPOS and BAOBAB’s “Arty Flowers” coordinated across the online shop and the store network?

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