Tips
Scale Cold Outreach: Personalize Pain, Not People
The year is 2025. SDR burnout is not a myth. It is a predictable outcome of a broken process. Every sales guru screams: “Personalize!” This advice is dangerous. It creates SDR burnout. SDRs waste 30 minutes researching one prospect’s obscure hobby (the “love letter” approach). They write 300-word emails that sound desperate. Volume drops instantly: […]