sales techniques

Tips

The Essential SDR Reading List for 2025: 10 Strategic Books

The SDR role is not about luck; it is about repeatable, scalable execution. We treat pipeline generation as an engineering function. In 2025, your success depends on more than just high-volume dials and generic cold email. It demands strategic thinking. It requires understanding the buyer’s psychology, mastering advanced qualification, and executing a documented system. We […]

By Ahmed Ezat December 4, 2025
Tips

Overcoming the SDR Objection: Send Me More Info

The cold call is going well. You deliver the hook. You establish the pain point. Then it happens. The prospect drops the most common, most dangerous objection in the 2025 sales cycle: “Just send me some information.” For the untrained SDR, this is a relief—a polite dismissal. They hang up, fire off a generic PDF, […]

By Ahmed Ezat December 4, 2025

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