The SDR role is not a destination. It is a launchpad. You know the goal: The Account Executive (AE) seat. It means higher earnings. It means real autonomy. Crucially, it means full ownership of the sales cycle. But the transition is harder than industry blogs suggest. The market is competitive; mobility is not guaranteed. Internal […]
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The cold call is going well. You deliver the hook. You establish the pain point. Then it happens. The prospect drops the most common, most dangerous objection in the 2025 sales cycle: “Just send me some information.” For the untrained SDR, this is a relief—a polite dismissal. They hang up, fire off a generic PDF, […]
