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Implementing Double Opt In For Better Email Lead Quality
Double Opt-In: Quality Leads Over Quantity The landscape of lead generation is constantly shifting. We are now in 2025. Volume used to be the primary metric. Marketers chased the biggest list possible. That strategy is obsolete. Quality now dictates success. This is especially true for AI-driven sales outreach. High-volume, low-quality lists destroy deliverability. They waste […]