Tips
Strategic GA4 ROI Tracking for High-Ticket Leads
In 2025, if you operate a high-ticket service business, a SaaS platform, or manage complex real estate sales, your lead generation budget must be accountable. Relying solely on platform metrics (Meta, Google Ads) is insufficient; you need a centralized, authoritative source for ROI calculation. Google Analytics 4 (GA4) provides the necessary foundation for this centralization. […]