Tips
Reactivating Dormant Leads: AI & Email Strategies
You spent real money acquiring those leads. You invested time nurturing them. Now, they sit idle in your CRM. They are silent subscribers. Do you simply delete them? Absolutely not. Dormant leads are not liabilities. They are untapped assets. In the competitive landscape of 2025, maximizing ROI means revisiting every potential conversion point. Re-engaging inactive […]