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GA4 ROI: Ultimate Guide to Lead Tracking in 2025 (44)
In 2025, if you operate a high-ticket service business, a SaaS platform, or manage complex real estate sales, your lead generation budget must be accountable. Relying solely on platform metrics (Meta, Google Ads) is insufficient; you need a centralized, authoritative source for ROI calculation. Google Analytics 4 (GA4) provides the necessary foundation for this centralization. […]