Tips
DG vs. LG: The Definitive SaaS Strategy
Most founders and sales leaders conflate Demand Generation (DG) and Lead Generation (LG). They use the terms interchangeably. Worse: they treat them as opposing forces. This is a strategic mistake in the SaaS world. The traditional marketing funnel model is broken for complex B2B sales cycles. Why? It fails to account for multi-stakeholder purchasing, dark […]