Tips
SDR vs. BDR: The Strategic Blueprint for Scalable Lead Gen
Most organizations get this wrong. They treat the Sales Development Representative (SDR) and Business Development Representative (BDR) titles as completely interchangeable. We see the confusion everywhere: job descriptions are mixed, responsibilities overlap, and the results are predictable: wasted Account Executive (AE) time and pipeline bottlenecks. In 2025, if you are serious about scalable, non-automated lead […]