Tips
The 7-Phase ABM Framework for B2B SaaS Lead Generation
Traditional lead generation is dead for B2B SaaS companies focused on high Annual Contract Value (ACV). Casting a wide net for MQLs (Marketing Qualified Leads) is a guaranteed path to mediocrity when the buying committee involves six to ten stakeholders and your sales cycle spans six months. You need precision. You need focus. That’s where […]
